“The Art of the Perfect Open House”

Tammy Delwarte
Oct 22
2 min read

1. Getting Ready: Pre-Open House Preparation

Clean and declutter thoroughly: Buyers notice minor flaws, so remove personal items, organize closets, deep-clean carpets. MilitaryByOwner+2har.com+2
Make key repairs: Fix squeaky doors, burnt-out bulbs, chipped paint. These little things create trust. Clever Real Estate
Stage the home: Arrange furniture to maximise flow, open curtains for natural light, add fresh flowers or a subtle scent. har.com +1
Curb appeal matters: The exterior is the first impression — tidy the yard, clean walkways, make the entry inviting.
Marketing & invitation: Advertise the open house online, in local groups, with yard signs and flyers. Invite neighbours, past clients, other agents. The Close+1

2. On the Day of the Open House: Create the Experience

Set the mood: Play soft background music, set comfortable temperature, let in natural light. har.com
Make it welcoming: Have refreshments, branded handouts, sign-in sheet for visitor contact details. The Close+1
Provide guided freedom: Let buyers explore on their own, but be available to answer questions — you want them imagining themselves living there, not feeling like they’re being on a tour.
Highlight key features: Whether it’s a great backyard, open plan kitchen, or neighbourhood amenities — point these out subtly.
Safety and security: Ensure valuables are locked away. Provide enough staffing if it’s a large property. MilitaryByOwner

3. After the Open House: Follow Up & Leverage Leads

Reach out to attendees quickly: Thank them for coming, send additional information, invite them to a private showing.
Analyse feedback: What did visitors like or dislike? Use this for pricing or staging adjustments.
Update marketing if needed: If turnout was low or feedback negative, revisit your listing photos, description or staging.
Nurture leads: Many open house visitors may not be ready to buy immediately — keep them in your CRM, send similar listings, stay top of mind.

✅ Key Takeaways

A great open house is the combination of preparation + execution + follow-up.
Every detail matters — from the first sign on the street to the lighting inside.
View it as a marketing event, not just a showing. This mindset shifts how you plan and invest in the process.
With the right strategy, you attract more serious buyers, create momentum and increase your chances of offers.

🏁 Conclusion

An open house isn’t just something you “put on” — it’s an opportunity to create an experience, build desire, and close the deal faster.If you’re preparing to sell your home in [your city or region], I can show you exactly how I host premium open houses — from staged visuals to targeted marketing and lead-follow-up — so your listing stands out, draws crowds, and converts interest into offers.